About Amy Gurvitz

My beauty, fitness, fashion, and lifestyle stories have been published in People magazine, C magazine, InStyle, and more. On the retail side, I've managed editorial for SEPHORA and Gap.com. These days, I'm doing freelance content strategy and writing for consumer brands, mostly in the digital world, from my home in the Bay Area.

You name it, I’ve written it — site and UX copy (from homepages to CTA buttons), emails, style guides, social media content, catalogs, taglines, store windows, product names, packaging, and more.

Partial Client List:

Peloton Interactive, CorePower Yoga, SEPHORA, Rodan + Fields Skincare, ZOEVA Cosmetics, Prive Revaux Eyewear, DecorMatters, Hempz Skincare, nuun Hydration, Backcountry, EcoTools Makeup Brushes, AQUIS Hair, Beauty Brands Inc., PepsiCo, RealTechniques Makeup Brushes by Sam + Nic, True & Co., Clover Artisans, Regina Andrew Design, 7x7, The Jewelry Book, TSG Consumer Partners, Paceline